La Ursa and its memories: cultural manifestation and affection in Pernambuco

Abstract

Carnival is a major festivity that takes place in February in Brazil, bringing together various cultural expressions. La Ursa, or Carnival Bears, is a traditional game in the Northeast, brought by European immigrants. Its main character is the bear, accompanied by a hunter, also called a gringo or tamer. This tradition is part of Pernambuco’s Carnival, and it is common to see children and teenagers dressed up, especially in peripheral neighborhoods, in the days leading up to the festivities. They go door to door asking for money and singing: “La Ursa wants money, those who don’t give are pirangueiros” — Pirangueiro, a term from Pernambuco’s vocabulary, meaning “a frugal or stingy person, among other things.” Beyond the games, parades and contests take place in several cities in Pernambuco, rewarding the best Carnival Bear costume. In the face of social changes, recognizing this tradition is essential, as it keeps Pernambuco’s cultural identity alive. Preserving these manifestations allows new generations to understand their value, strengthening their sense of belonging. This article aims to identify how the emotional memories of La Ursa festivities and their applications in design highlight this cultural expression in Pernambuco.