Reflections and analyses of the collaborative business models of handicraft in the municipality of Petrolina (PE) from the perspective of entrepreneurship

Abstract

This article seeks to fill the gap in the literature on craft entrepreneurship regarding business model configurations. Its objective is to analyze collaborative craft business models, formalized in artisan associations that are present in Petrolina, municipality of Pernambuco, a Brazilian Northeast state, considering the management of these enterprises. The methodology adopted is a triple case study that carries out field, exploratory and bibliographical research. Managers and members of artisan associations were interviewed from December 2022 to January 2023. The data was analyzed using the Canvas tool, which can be used to analyze existing or new business mod els. The relevance of this work is justified by the theoretical contribution it seeks to bring to the area, by expanding knowledge of studies and practices on artisanal business models, as well as by its social contributions, by focusing on the development of cultural entrepreneurship as a channel that generates basic sources of income. The analyzed business models have similarities in several aspects, such as distribution channels, value propositions, operating costs and diversified revenue sources, and have just small differences in the relationships and customer segments. However, the research highlighted differences in the infrastructures of these associations.