The career path of digital influencers
DOI:
https://doi.org/10.22398/2525-2828.925113-130Keywords:
Career, Career developmental theory, Digital influencerAbstract
The article’s objective was to understand the career development of digital influencers. To this end, testimonials were collected from 9 influencers, who spoke about their experiences, accord ing to the constituent stages of their professional trajectories. The survey results revealed that the majority of respondents began their influencer career as a hobby, and with the gain in visibility and financial return, they saw a job opportunity. Furthermore, it was found that an influencer career involves many challenges, such as pricing, understanding how algorithms work and the intense work routine. In the end, some advice for those who want to invest in their career was provided by the interviewees. Given the constant expansion of the digital influencer market, this article contributes to career studies with information about the trajectory of these professionals.
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